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Covered California Announces Director of Plan Management and Chief Financial Officer Appointments

Covered California Executive Director Peter V. Lee announced the appointments of Anne E. Price as director of the Plan Management Division and James D. Lombard as chief financial officer.

Price recently joined Covered California from Blue Shield of California. She has more than 20 years of financial and management experience in the health care industry, including commercial insurance, Medicare and Medicaid. At Blue Shield, she was director of finance and strategic partnerships with the California Public Employees’ Retirement System. She reports to Yolanda Richardson, chief deputy executive director for strategy, marketing and product development.

“Anne brings extensive experience in financial modeling, innovative product development, and contract negotiations with health plans, hospitals, medical groups and large employer groups,” said Lee. “She will be a huge asset to our agency going forward.” The annual salary for her position is $180,000.

Lombard has 20 years of public finance experience, including budgeting and policy analysis, administration and program operations. He most recently was chief administrative officer in the California State Controller’s Office, where he supervised human resources, budgets, accounting, facilities and information technology. He will start his new job in the coming weeks. He will report to Susannah C. Johnsrud, chief deputy executive director of operations.

“Jim’s strong fiscal background and knowledge of the organization and functions of state and local government are just what we need as a fairly new agency,” Lee said. “We’re glad to have him on our team.” The annual salary for the chief financial officer is $160,485.

About Covered California
Covered California is the state’s marketplace for the federal Patient Protection and Affordable Care Act. Covered California, in partnership with the California Department of Health Care Services, was charged with creating a new health insurance marketplace in which individuals and small businesses can get access to affordable health insurance plans. With coverage starting in 2014, Covered California helps individuals determine whether they are eligible for premium assistance that is available on a sliding-scale basis to reduce insurance costs or whether they are eligible for low-cost or no-cost Medi-Cal. Consumers can then compare health insurance plans and choose the plan that works best for their health needs and budget. Small businesses can purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans and may qualify for federal tax credits.

Covered California is an independent part of the state government whose job is to make the new market work for California’s consumers. It is overseen by a five-member board appointed by the Governor and the Legislature. For more information on Covered California, please visit

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