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Conservatives Boycott Ritz Crackers Over Al Sharpton Sponsorship

Al Sharpton

Al Sharpton

By Cavan Sieczkowski 

A conservative group is calling for the boycott of Ritz Crackers because its parent company sponsors Reverend Al Sharpton’s MSNBC show, and because Sharpton used the term “cracker” in a speech 20 years ago.

Ben Shapiro of TruthRevolt, a right-wing group launched with the aim to “unmask leftists in the media for who they are, destroy their credibility with the American public, and devastate their funding bases,” called for the boycott of Ritz in a lengthy statement on the group’s website. In the piece, Shapiro criticized Sharpton for his stances on the death of Trayvon Martin and the Tawana Brawley rape case hoax. He also cited a 1994 speech given at Kean College in which Sharpton used the term “cracker.”

“Sharpton doesn’t dislike all ‘crackers,’” Shapiro wrote, noting that Mondelez International runs ads on Sharpton’s “PoliticsNation” for its Ritz Crackers. The company told TruthRevolt it chooses to advertise on programs that “serve a wide range of local communities,” are “tasteful” and “believable” and are mindful of “generally accepted social or community standards.”

Alas, TruthRevolt found fault. The group has asked boycotters to reach out to Mondelez “[i]f you disagree with Ritz Crackers that Sharpton’s program is ‘tasteful,’ ‘believable,’ and generally acceptable in terms of social or community standards — if you do not think that Sharpton’s brand of divisive racism ought to be sponsored by Ritz Crackers.”

The issue is not only with his use of the term “cracker,” however.

“Those who express outrage over Ritz sponsoring Sharpton’s MSNBC program are doing so because of Sharpton’s long and continuing history of racial divisiveness and propagandizing,” Shapiro told The Huffington Post in an email Monday. “Our post cites several significant examples of such behavior going back decades and forward until today. The fact that he used the word ‘cracker’ at Kean College is just another mark on his long resume of race-baiting, and is indicative of a racialist mindset that undermines the essence of American unity.

As for why TruthRevolt is drudging up comments from 20 years ago to use as part of a protest Sharpton today, Shapiro told HuffPost: “We made this decision because Al Sharpton is the most obvious symptom of one particularly terrible mainstream media disease: granting despicable figures the patina of legitimacy. Sharpton’s history is clear and should trouble any fairminded person.”

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