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Instagram Says No to App That Automatically Likes Everyone’s Pics

By Tyler McCarthy

Everyone wants to feel loved. A new web app aims to help you share the love (and receive some in return) by automatically liking every post on your Instagram. But Instagram doesn’t seem happy about this.

Developer Rameet Chawla created the web-only Lovematically app to automate the process of satiating friends’ desires for digital affection. On Valentines Day, he opened the service up to the first 5,000 users who wished to sign up. Instagram was quick to begin blocking the app.

Ryan Matzner, the director of Chawla’s development company, had this to say about Instagram’s attempts to shut down Lovematically:

The service is running for the vast majority of users who’ve already signed up. I can’t get into specifics, but we architected the tool to be robust and we don’t believe it can be shutdown en mass, at least not without significant effort on Instagram’s end. Instagram appears to have made a dent in shutting us down, but they still have a long way to go. And there are numerous countermeasures we are employing. It’s a bit cat-and-mouse right now.

On Lovematically’s website, Chawla explains his motivation for creating the app. He also describes the satisfaction of getting likes: “It’s our generation’s crack cocaine. People are addicted. We experience withdrawals. We are so driven by this drug, getting just one hit elicits truly peculiar reactions. … They’ve inconspicuously emerged as the first digital drug to dominate our culture.”

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