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Nielsen Announces External Affairs Appointments

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Cheryl Pearson-McNeil

Nielsen, a leading global provider of information and insights into what consumers watch and buy, announces the promotions of Cheryl Pearson-McNeil to Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, and Don Lowery to Senior Vice President, Government Affairs, effective immediately.  Both teams are part of Nielsen’s External Affairs group.

“I am pleased to announce Cheryl and Don’s expanded roles,” said Karen Kornbluh, Executive Vice President External Affairs. “Elevating our presence and enhancing our reputation and influencer relationships with multicultural communities and government officials is vital to our growth and our ability to effectively serve our diverse clients and their needs.”

Pearson-McNeil will be responsible for increasing Nielsen’s brand awareness among multicultural non-profit organizations, leaders and consumers, thereby elevating their understanding of Nielsen’s measurement services to assist in improving the overall probability of their inclusion in Nielsen’s panels, studies and surveys. Pearson-McNeil will also oversee the company’s philanthropic relationships and sponsorships with multicultural organizations across the U.S. She will continue to lead Nielsen’s multicultural advertising and communications strategies, including public relations, media relations and social media.

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Don Lowery

Lowery will continue to serve as Nielsen’s main envoy to Washington D.C., representing the company in front of a variety of governmental and regulatory bodies on relevant federal, state and local government issues. He will engage with public officials who have an interest in Nielsen’s activities and monitor legislative actions carried out by these interested parties.

Both Pearson-McNeil and Lowery joined Nielsen in 2004. For more information, visit www.nielsen.com.
measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visitwww.nielsen.com.

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