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Starz Offers New Original Drama ‘Power’ for Early Digital Purchase in U.K.

Sinqua Walls, left, and Curtis Jackson, better known as 50 Cent, in a scene from "Power."

Starz Digital Media unit in a company first is offering new original drama Power via early electronic sell-through (EST) on various digital platforms in the U.K.For the drama from executive producer Curtis “50 Cent” Jackson, Starz has not struck a TV network or subscription video on-demand service deal in Britain so far, but it said digital sales could lead to an agreement of that sort. It said the show’s young target audience created demand from digital players and made it a natural for such an experiment.

The first hourlong episode of the show is available on Amazon Instant Video, iTunes, blinkbox, Google Play, Sony Entertainment Network and Xbox Video.

“Enthusiasm from our digital partners in the United Kingdom for the latest Starz Original series Power led us to give U.K. fans a unique opportunity to purchase episodes the next business day after their respective worldwide premieres,” said Mara Winokur, senior vp digital at Starz Digital Media. “Power is a contemporary drama that will especially appeal to younger demographic audiences.”

She added: “Coupled with strong cross-promotional interest from our partners for Curtis “50 Cent” Jackson’s recently released new album, Animal Ambition, which features select songs from Power, and interest in this market is piqued for the hot new series.”

Power is set in the New York club and drug scenes. James “Ghost” St. Patrick has it all: a beautiful wife, a gorgeous Manhattan penthouse and the hottest, up-and-coming new nightclub in New York. His club, Truth, caters to the famous and infamous and is a front for a lucrative drug network.

The cast is led by Omari Hardwick (Sparkle, For Colored Girls, Kick Ass). The series was created by Courtney Kemp Agboh (The Good Wife). Mark Canton (300, Immortals, 300: Rise of an Empire), Randall Emmett (2 Guns, Lone Survivor) and David Knoller (Carnivale) also serve as executive producers.

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