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Urban Youth Presents “What It Takes 11”

Larry Miller, President and Howard White, SVP of the Jordan Brand, address youth at the 11th “What It Takes” Symposium presented by Urban Youth at the African American Museum in Philadelphia. The discussion was moderated by Dr. Chuck Williams.

Hot off the release of their highly successful What It Takes E-Mentoring Lessons Learned Guide, Urban Youth (UY), the Philadelphia-based non-profit dedicated to improving the futures for at-risk youth, brought together the top executives of the Jordan Brand to have a candid conversation with our youth about what it took for them to be successful.

“Talking to young people about hard work and dedication being the path to career achievement and success is one thing,” stated Anthony Martin, founder of Urban Youth. “Showing them by having them meet and interact with strong, successful positive role models like Larry Miller and Howard White is a whole different ball game,” he continued.

On Tuesday December 3rd, the nationally acclaimed What It Takes (WIT) series convened at the African American Museum in Philadelphia for its 11th symposium moderated by Dr. Chuck Williams of Drexel University.

This very special WIT 11 gave over one hundred local students an opportunity to meet and interact with special guests Larry Miller, President and Howard “H” White Senior Vice President of the JORDAN Brand. Together with superstar basketball legend Michael Jordan, this is the team that has built one of the most successful merchandise brands ever!

Larry Miller was excited to be a part of the discussion in his hometown.

“Anytime I get the opportunity to share some insight with young people to help them avoid pitfalls and improve their lives I certainly will,” he said. “Thanks to Anthony Martin’s What It Takes program I was able to let the students know that no matter what hardships you are going through you can persevere and be successful.”

Howard “H” White who is no stranger to the What It Takes symposiums, has been a part of four since 2009. White is also the author of the critically acclaimed book “Believe To Achieve”.

“It was great being a part of this discussion tonight. Because the beauty of life is being able to touch another soul.” White said. “I hope that I was able to inspire, however little, someone else to be who they can truly become.”

The “WHAT IT TAKES” SYMPOSIUMS and the E-MENTORING PROGRAM are designed to teach youth ages 14-18 in urban areas “what it takes’’ to be successful in work and life via relationships with caring, ethical, well-regarded men. This is a mutually rewarding program with the potential to change lives.

For additional information on Urban Youth, go to the organization’s website at The e-Mentoring Program Guide is now available on the website.

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