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Wells Fargo and First Generation Films Launch “Go College!” Initiative

From (l. to r.): Larry Gordon, LA Times education reporter, Jaye Fenderson, First Generation co-director, Adam Fenderson, First Generation co-director, Cecilia Lopez, First Generation cast member, Casey Galindo, Wells Fargo Education Financial Services assistant vice president, Gerardo Loera, Los Angeles Unified School District Office of Curriculum, Instruction and School Support executive director, Michele Siqueiros, The Campaign for College Opportunity executive director

Wells Fargo Education Financial Services and First Generation Films recently  kicked-off the “Go College!” tour, a national education initiative launching in Los Angeles with screenings of the award-winning documentary First Generation at six Los Angeles Unified School District high schools and culminated with a red-carpet screening at L.A. Live.

Go College! Los Angeles was the first of 70 film screenings and a 10-city tour bringing together filmmakers, educators, subject matter experts, civic and community leaders for panel discussions to encourage a national conversation on how students and parents can make attending college a reality.

Filmed over the course of three years, the First Generation documentary is narrated by two-time Golden Globe Award nominee Blair Underwood and explores the problem of college access faced by first generation and low income students. The documentary profiles the journey of four students attempting to break the cycle of poverty and bring hope to their communities as they pursue their college dreams.

From (l. to r.) Manifest Your Destiny Foundation executive director, Akello Stone, Wells Fargo senior vice president, Georgette “Gigi” Dixon and Manifest Your Destiny Foundation assistant director, Ericka McCall

The Go College! tour features free screenings for students and educators at local high schools and other locations in select cities. At each screening attendees will have the opportunity to engage the filmmaking team of Adam and Jaye Fenderson, cast members, Wells Fargo private student lending experts and local educational leaders in a dialogue focused on how to make attending college a reality. Students and parents will be encouraged to submit education-related questions before and after the events using the hashtags #GoCollege and #WFCollegeTour on Twitter. Free information packets on college application processes, scholarship opportunities, tips to estimate college costs, and how to capitalize on various funding sources to pay for college will be provided at all screenings.

Go College! next tour stops include Las Vegas, Phoenix, Oakland and Washington DC in Spring 2014. In Fall 2014, the campaign will visit the cities of Atlanta, Miami, Minneapolis, Houston, and Dallas. For tour information, please visit

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