LOS ANGELES—The Los Angeles County Department of Mental Health (LACDMH), the Los Angeles Dodgers and the Los Angeles Dodgers Foundation (LADF) today announced a multi-year partnership focused on bringing issues surrounding mental health out of the shadows and into the public through a multi-faceted awareness campaign.
“Sports and the tremendous reach of players and world class teams like the Dodgers provide an audience of potential advocates and ambassadors for the mental health challenges we all face at one time or another,” said Mimi Martinez McKay, Deputy Director of LA County Department of Mental Health. “This partnership represents a momentous opportunity to support even more Angelenos and their families.”
The new campaign, “Playing for Keeps,” builds on LACDMH efforts across the LA region to destigmatize mental health issues and educate communities about available resources. It will include annual community days of service, a Mental Health Awareness Night at Dodger Stadium, print and radio promotions and multiple community activations.
“We’re proud to partner with LACDMH on this campaign to help raise awareness for an issue that affects millions of Angelenos,” said Michael Wandell, Dodger Senior Vice President of Global Partnerships. “With over 4 million fans attending games at Dodger Stadium annually, and the ability to reach millions more on the club’s broadcast and social media channels, we’re proud to use our platform to promote such an important cause.”
“The Los Angeles Dodgers Foundation has recently prioritized mental wellness tools and support for youth via our grantmaking and youth programs,” said Nichol Whiteman, CEO LADF. “So many families in our local communities’ experience significant levels of trauma and we are thrilled to partner with the LA County Department of Mental Health to raise awareness and address these challenges."