Oxnard—The Downtown Oxnard Improvement Association (DOIA) action plan and Budget heard Tuesday, October 20, by the City Council continues with its Retail Strategies Action Plan.
“This plan gives DOIA a five-year sequence of strategies, including ways to increase organizational efficiency and undertake projects that improve the experience of Downtown,” Vice Chair Mark Spellman said. “These two influences are woven into DOIA’s annual action plan and budget.”
He said the organization committee priorities are about staying connected to the people Downtown and having the capacity to follow through.
“The proposed Monthly Boardwalk Merchant Outreach Program, Network Events, and Surveys give Merchants and Property Owners regular ways to share what they need,” he said. “On delivery, we propose project-driven Action Teams tied to the retail strategies goals. We also plan to assess retail staffing needs for the Cultural District and collaborate with Grant Applications.”
He said the projects sit alongside the work of Finance, Insurance, Board Policies, and Daily Operations.
“That foundation supports the work of the three other committees,” he said.
He said the District Identity & Placemaking is focused on how Downtown looks, how people experience it, and the reasons they choose to come back.
“The annual plan includes engaging artists and art organizations, partnering with the…
