Port Hueneme-- At a special city council public hearing Friday, March 25, the body discussed changing the city’s name to Hueneme Beach.
Public Information Officer Scott Matalon kicked off the presentation, and he gave a history of Port Hueneme.
“It’s important to focus on the strategic plan that the council adopted in 2020,” he said. “Not only were there some miscellaneous comments about the city name taken during the various types of community input that led to the adoption of the strategic plan, but more specifically, the intent of the plan itself was to look into the future and try and determine the most promising course for maintaining the city’s economy in changing times that was emphasized in the objective of maintaining economic stability vitality, and growth.”
Within that, he said the council adopted a specific initiative to explore the value of the city rebranding itself as a strategy to attract tourism and increase economic investment.
“Just as you might say, in 1940, the community opted to rebrand Hueneme as Port Hueneme, that seems to me to be a parallel to what is under discussion these days in the current economic environment that we’re operating in,” he said. “That…
